The elusive act of synthesis: Creativity in conceptual design of complex engineering products

Eckert, Claudia; Wyatt, David and Clarkson, John (2009). The elusive act of synthesis: Creativity in conceptual design of complex engineering products. In: ACM Creativity and Cognition 2009, 27-30 Oct 2009, Berkeley, California.

URL: http://www.creativityandcognition09.org/acceptedpa...

Abstract

Designing complex engineering products requires efficiency without sacrificing creativity. However, this case study shows creativity is being de-emphasised in favour of mathematical methods, displacing it into R&D and final integration.

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