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Dibb, Sally and Simkin, Lyndon (2008). Market Segmentation Success: Making It Happen. London: Routledge.
URL: http://www.routledgebusiness.com/books/Market-Segm...
Abstract
This book builds on the authors' extensive research and practical experience in relation market segmentation to bring together a definitive explanation on making segmentation success a reality.
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About
- Item ORO ID
- 18391
- Item Type
- Book
- ISBN
- 0-7890-2917-0, 978-0-7890-2917-1
- Academic Unit or School
- Faculty of Business and Law (FBL)
- Research Group
- Innovation, Knowledge & Development research centre (IKD)
- Copyright Holders
- © 2008 Sally Dibb and Lyndon Simkin
- Depositing User
- Sally Dibb