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Market Segmentation Success: Making It Happen

Dibb, Sally and Simkin, Lyndon (2008). Market Segmentation Success: Making It Happen. London: Routledge.

URL: http://www.routledgebusiness.com/books/Market-Segm...
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Abstract

This book builds on the authors' extensive research and practical experience in relation market segmentation to bring together a definitive explanation on making segmentation success a reality.

Item Type: Book
Copyright Holders: 2008 Sally Dibb and Lyndon Simkin
ISBN: 0-7890-2917-0, 978-0-7890-2917-1
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 18391
Depositing User: Sally Dibb
Date Deposited: 19 Jan 2010 10:04
Last Modified: 07 Dec 2018 09:28
URI: http://oro.open.ac.uk/id/eprint/18391
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