Market Segmentation Success: Making It Happen

Dibb, Sally and Simkin, Lyndon (2008). Market Segmentation Success: Making It Happen. London: Routledge.

URL: http://www.routledgebusiness.com/books/Market-Segm...

Abstract

This book builds on the authors' extensive research and practical experience in relation market segmentation to bring together a definitive explanation on making segmentation success a reality.

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About

• Item ORO ID
• 18391
• Item Type
• Book
• ISBN
• 0-7890-2917-0, 978-0-7890-2917-1
• Academic Unit or School
• Faculty of Business and Law (FBL)
• Research Group
• Innovation, Knowledge & Development research centre (IKD)
• Copyright Holders
• © 2008 Sally Dibb and Lyndon Simkin
• Depositing User
• Sally Dibb