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Marketing Planning: A Workbook for Marketing Managers

Dibb, Sally and Simkin, Lyndon (2008). Marketing Planning: A Workbook for Marketing Managers. London, UK: Cengage Learning.

URL: http://edu.cengage.co.uk/catalogue/product.aspx?is...
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Abstract

Book guiding practising marketing managers through the process of marketing planning.

Item Type: Authored Book
Copyright Holders: 2008 Cengage Learning EMEA
ISBN: 1-84480-782-7, 978-1-84480-782-6
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 18390
Depositing User: Sally Dibb
Date Deposited: 19 Jan 2010 09:52
Last Modified: 10 Aug 2011 08:51
URI: http://oro.open.ac.uk/id/eprint/18390
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