Dibb, Sally and Simkin, Lyndon (2008). Marketing Planning: A Workbook for Marketing Managers. London, UK: Cengage Learning.
| URL: | http://edu.cengage.co.uk/catalogue/product.aspx?is... |
|---|---|
| Google Scholar: | Look up in Google Scholar |
Abstract
Book guiding practising marketing managers through the process of marketing planning.
| Item Type: | Authored Book |
|---|---|
| Copyright Holders: | 2008 Cengage Learning EMEA |
| ISBN: | 1-84480-782-7, 978-1-84480-782-6 |
| Academic Unit/Department: | Open University Business School |
| Item ID: | 18390 |
| Depositing User: | Sally Dibb |
| Date Deposited: | 19 Jan 2010 09:52 |
| Last Modified: | 10 Aug 2011 08:51 |
| URI: | http://oro.open.ac.uk/id/eprint/18390 |
Actions (login may be required)
| View Item | |
| Public: Report issue / request change |