The Open UniversitySkip to content

Marketing Planning: A Workbook for Marketing Managers

Dibb, Sally and Simkin, Lyndon (2008). Marketing Planning: A Workbook for Marketing Managers. London, UK: Cengage Learning.

Google Scholar: Look up in Google Scholar


Book guiding practising marketing managers through the process of marketing planning.

Item Type: Book
Copyright Holders: 2008 Cengage Learning EMEA
ISBN: 1-84480-782-7, 978-1-84480-782-6
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 18390
Depositing User: Sally Dibb
Date Deposited: 19 Jan 2010 09:52
Last Modified: 07 Dec 2018 09:28
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU