Marketing Planning: A Workbook for Marketing Managers

Dibb, Sally and Simkin, Lyndon (2008). Marketing Planning: A Workbook for Marketing Managers. London, UK: Cengage Learning.

URL: http://edu.cengage.co.uk/catalogue/product.aspx?is...

Abstract

Book guiding practising marketing managers through the process of marketing planning.

Viewing alternatives

Item Actions

Export

You can export this page using these formats

About

• Item ORO ID
• 18390
• Item Type
• Book
• ISBN
• 1-84480-782-7, 978-1-84480-782-6
• Academic Unit or School
• Faculty of Business and Law (FBL)
• Research Group
• Innovation, Knowledge & Development research centre (IKD)
• Copyright Holders
• © 2008 Cengage Learning EMEA
• Depositing User
• Sally Dibb