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Illustrations of the internal management of corporate identity

Simoes, Claudia and Dibb, Sally (2008). Illustrations of the internal management of corporate identity. In: Melewar, T. C. ed. Facets of Corporate Identity, Communication and Reputation. Abingdon: Routledge, pp. 66–80.

URL: http://www.routledgebusiness.com/books/Facets-of-C...
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Abstract

This chapter examines the internal management of corporate identity. Identity can be defined as a mix of elements which distinguish one person or entity from another. Organizations have an identity in the sense that each has particular traits or features that make up its uniqueness.

Item Type: Book Section
Copyright Holders: 2008 Routledge
ISBN: 0-415-40527-0, 978-0-415-40527-0
Keywords: corporate identity; reputation
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 18389
Depositing User: Sally Dibb
Date Deposited: 19 Jan 2010 09:56
Last Modified: 07 Dec 2018 09:28
URI: http://oro.open.ac.uk/id/eprint/18389
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