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Marketing essentials

Dibb, Sally and Simkin, Lyndon (2009). Marketing essentials. London: Cengage Learning.

URL: http://www.cengage.co.uk/
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Abstract

Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing.

Item Type: Book
Copyright Holders: 2009 Cengage Learning EMEA
ISBN: 1-4080-1150-6, 978-1-4080-1150-8
Extra Information: Introductory marketing text
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 18388
Depositing User: Sally Dibb
Date Deposited: 19 Jan 2010 10:01
Last Modified: 07 Dec 2018 09:28
URI: http://oro.open.ac.uk/id/eprint/18388
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