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Marketing essentials

Dibb, Sally and Simkin, Lyndon (2009). Marketing essentials. London: Cengage Learning.

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Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing.

Item Type: Book
Copyright Holders: 2009 Cengage Learning EMEA
ISBN: 1-4080-1150-6, 978-1-4080-1150-8
Extra Information: Introductory marketing text
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 18388
Depositing User: Sally Dibb
Date Deposited: 19 Jan 2010 10:01
Last Modified: 07 Dec 2018 09:28
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