Marketing essentials

Dibb, Sally and Simkin, Lyndon (2009). Marketing essentials. London: Cengage Learning.

URL: http://www.cengage.co.uk/

Abstract

Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing.

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About

• Item ORO ID
• 18388
• Item Type
• Book
• ISBN
• 1-4080-1150-6, 978-1-4080-1150-8
• Extra Information
• Introductory marketing text
• Academic Unit or School
• Faculty of Business and Law (FBL)
• Research Group
• Innovation, Knowledge & Development research centre (IKD)
• Copyright Holders
• © 2009 Cengage Learning EMEA
• Depositing User
• Sally Dibb