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Understanding international strategy in the professional service industry: the case of the international marketing communications sector

Boojihawon, Dev K. and Young, Stephen (2002). Understanding international strategy in the professional service industry: the case of the international marketing communications sector. In: McDonald, F.; Tüselmann, H. and Wheeler, C. eds. International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series. Basingstoke, UK: Palgrave Publishing, pp. 166–180.

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Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.

Item Type: Book Chapter
Copyright Holders: 2002 Academy of International Business, UK Chapter
ISBN: 0-333-98411-0, 978-0-333-98411-6
Academic Unit/Department: Open University Business School
Item ID: 1777
Depositing User: Users 12 not found.
Date Deposited: 02 Jun 2006
Last Modified: 23 Oct 2012 13:31
URI: http://oro.open.ac.uk/id/eprint/1777
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