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Managing and marketing health services

Laing, Angus; Fischbacher, Moira; Hogg, Gillian and Smith, Anne (2002). Managing and marketing health services. London, UK: Thomson Learning EMEA.

URL: http://hed.thomsonlearning.co.uk/instructors/produ...
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Abstract

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.

Item Type: Authored Book
ISBN: 1-86152-678-4, 978-1-86152-678-6
Academic Unit/Department: Open University Business School
Item ID: 1765
Depositing User: Users 12 not found.
Date Deposited: 01 Jun 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/1765
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