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The impact of the Internet on professional relationships: the case of health care

Laing, Angus; Hogg, Gillian and Winkelman, Dan (2005). The impact of the Internet on professional relationships: the case of health care. Service Industries Journal, 25(5) pp. 675–687.

URL: http://journalsonline.tandf.co.uk/(et41ph45k4hm1fe...
DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1080/02642060500101021
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Abstract

This paper considers the impact of the Internet on professional services, specifically healthcare services which have been characterised as asymmetrical in information and power distribution. For complex professional services the internet is primarily an information resource offering perceived parity with professionals. Based on interviews with healthcare professionals and website managers, this paper considers how professionals perceive the internet to be changing patterns of professional–consumer interaction and the nature of professional–consumer relationships. Manifest at service encounter level and health policy level, professionals perceived the evolving parameters of the consumer role to be generating a requirement for a fundamental revision of models of service delivery and professional roles.

Item Type: Journal Article
ISSN: 0264-2069
Academic Unit/Department: Open University Business School
Item ID: 1755
Depositing User: Users 12 not found.
Date Deposited: 05 Jun 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/1755
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