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Fabricating the market: The promotion of life assurance in the long nineteenth-century

McFall, Liz and Dodsworth, Francis (2009). Fabricating the market: The promotion of life assurance in the long nineteenth-century. Journal of Historical Sociology, 22(1) pp. 30–54.

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DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1111/j.1467-6443.2009.01341.x
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Abstract

The market for life assurance did not emerge "naturally" from a particular problem of the allocation of resources, it had to be made. Life insurance had to appear desirable and reliable. This involved the circulation of a variety of advertising media, one aspect of which was the fabrication of grand offices as headquarters for life assurance companies. These buildings and their widely-circulated images were part of a process of making life assurance appear prudent and proper, but more importantly secure. Through this fabrication of the liberal market, the City of London was transformed into a centre of commerce and finance.

Item Type: Journal Article
Copyright Holders: 2009 The Authors
ISSN: 1467-6443
Academic Unit/Department: Social Sciences > Sociology
Interdisciplinary Research Centre: Centre for Citizenship, Identities and Governance (CCIG)
International Centre for Comparative Criminological Research (ICCCR)
Item ID: 17365
Depositing User: Users 9 not found.
Date Deposited: 30 Jun 2009 12:58
Last Modified: 25 Oct 2012 23:52
URI: http://oro.open.ac.uk/id/eprint/17365
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