Fabricating the market: The promotion of life assurance in the long nineteenth-century

McFall, Liz and Dodsworth, Francis (2009). Fabricating the market: The promotion of life assurance in the long nineteenth-century. Journal of Historical Sociology, 22(1) pp. 30–54.

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DOI (Digital Object Identifier) Link:	https://doi.org/10.1111/j.1467-6443.2009.01341.x
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Abstract

The market for life assurance did not emerge "naturally" from a particular problem of the allocation of resources, it had to be made. Life insurance had to appear desirable and reliable. This involved the circulation of a variety of advertising media, one aspect of which was the fabrication of grand offices as headquarters for life assurance companies. These buildings and their widely-circulated images were part of a process of making life assurance appear prudent and proper, but more importantly secure. Through this fabrication of the liberal market, the City of London was transformed into a centre of commerce and finance.

Item Type:	Journal Item
Copyright Holders:	2009 The Authors
ISSN:	1467-6443
Academic Unit/School:	Faculty of Arts and Social Sciences (FASS) > History, Religious Studies, Sociology, Social Policy and Criminology Faculty of Arts and Social Sciences (FASS)
Research Group:	International Centre for Comparative Criminological Research (ICCCR)
Item ID:	17365
Depositing User:	Users 9 not found.
Date Deposited:	30 Jun 2009 12:58
Last Modified:	30 Dec 2017 08:07
URI:	http://oro.open.ac.uk/id/eprint/17365
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