Fabricating the market: The promotion of life assurance in the long nineteenth-century

McFall, Liz and Dodsworth, Francis (2009). Fabricating the market: The promotion of life assurance in the long nineteenth-century. Journal of Historical Sociology, 22(1), pp. 30–54.

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DOI (Digital Object Identifier) Link:	http://dx.doi.org/doi:10.1111/j.1467-6443.2009.01341.x
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Abstract

The market for life assurance did not emerge "naturally" from a particular problem of the allocation of resources, it had to be made. Life insurance had to appear desirable and reliable. This involved the circulation of a variety of advertising media, one aspect of which was the fabrication of grand offices as headquarters for life assurance companies. These buildings and their widely-circulated images were part of a process of making life assurance appear prudent and proper, but more importantly secure. Through this fabrication of the liberal market, the City of London was transformed into a centre of commerce and finance.

Item Type:	Journal Article
Copyright Holders:	2009 The Authors
ISSN:	1467-6443
Academic Unit/Department:	Social Sciences > Sociology
Interdisciplinary Research Centre:	Centre for Citizenship, Identities and Governance (CCIG) International Centre for Comparative Criminological Research (ICCCR)
Item ID:	17365
Depositing User:	Users 9 not found.
Date Deposited:	30 Jun 2009 12:58
Last Modified:	25 Oct 2012 23:52
URI:	http://oro.open.ac.uk/id/eprint/17365

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