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Book review: Proper marketing: a review of 'Marketing Management for Nonprofit Organisations' by A. Sargeant

O'Sullivan, Terry (2006). Book review: Proper marketing: a review of 'Marketing Management for Nonprofit Organisations' by A. Sargeant. Nonprofit Management & Leadership, 16(3) pp. 369–372.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1002/nml.112
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Abstract

Forms a review of: 'Marketing Management for Nonprofit Organizations' (2nd ed.), by Adrian Sargeant. New York: Oxford University Press, 2005. 424 pp.

Item Type: Journal Article
ISSN: 1048-6682
Academic Unit/Department: Open University Business School
Item ID: 1693
Depositing User: Users 12 not found.
Date Deposited: 09 Jun 2006
Last Modified: 24 Dec 2013 10:54
URI: http://oro.open.ac.uk/id/eprint/1693
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