Book review: Proper marketing: a review of 'Marketing Management for Nonprofit Organisations' by A. Sargeant

O'Sullivan, Terry (2006). Book review: Proper marketing: a review of 'Marketing Management for Nonprofit Organisations' by A. Sargeant. Nonprofit Management & Leadership, 16(3) pp. 369–372.

DOI: https://doi.org/10.1002/nml.112

Abstract

Forms a review of: 'Marketing Management for Nonprofit Organizations' (2nd ed.), by Adrian Sargeant. New York: Oxford University Press, 2005. 424 pp.

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