Budd, Leslie Charles and Clear, F.
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KEY LEARNING POINTS After completing this chapter you will have an understanding of: ■ The similarities and differences between e-Commerce and traditional business practices
■ Various e-Commerce models
■ The history and basic technology behind the Internet and World Wide Web
■ The extent to which business transactions are Internet-based
■ The importance of potential barriers to the growth of e-Commerce.
ORDERED LIST OF SUB TOPICS
■ Definitions and models
■ The technical environment for e-Commerce
■ Trust and governance: who governs the Internet?
■ Measuring e-Commerce
■ Drivers and barriers for e-Commerce take-up
■ e-Commerce policy
■ New business models?
• Problems of valuing companies
• Defining frameworks and models
|Item Type:||Book Chapter|
|Copyright Holders:||2003 The Author|
|Academic Unit/Department:||Open University Business School|
|Interdisciplinary Research Centre:||Innovation, Knowledge & Development research centre (IKD)|
|Depositing User:||Users 12 not found.|
|Date Deposited:||06 Jun 2006|
|Last Modified:||26 May 2011 14:52|
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