The Business environment for eCommerce

Budd, Leslie Charles and Clear, F. (2003). The Business environment for eCommerce. In: Jackson, P.; Harris, L. and Eckersley, P. eds. eBusiness Fundamentals. London: Routledge, pp. 13–42.

URL: http://www.routledge.co.uk/shopping_cart/products/...

Abstract

KEY LEARNING POINTS After completing this chapter you will have an understanding of: ■ The similarities and differences between e-Commerce and traditional business practices
■ Various e-Commerce models
■ The history and basic technology behind the Internet and World Wide Web
■ The extent to which business transactions are Internet-based
■ The importance of potential barriers to the growth of e-Commerce.
ORDERED LIST OF SUB TOPICS

■ Definitions and models
■ The technical environment for e-Commerce
■ Trust and governance: who governs the Internet?
■ Measuring e-Commerce
■ Drivers and barriers for e-Commerce take-up
• Drivers
• Barriers
■ e-Commerce policy
■ New business models?
• Problems of valuing companies
• Defining frameworks and models
■ Conclusion

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