Budd, Leslie Charles and Clear, F.
(2003). The Business environment for eCommerce.
In: Jackson, P.; Harris, L. and Eckersley, P. eds.
London: Routledge, pp. 13–42.
KEY LEARNING POINTS After completing this chapter you will have an understanding of: ■ The similarities and differences between e-Commerce and traditional business practices
■ Various e-Commerce models
■ The history and basic technology behind the Internet and World Wide Web
■ The extent to which business transactions are Internet-based
■ The importance of potential barriers to the growth of e-Commerce.
ORDERED LIST OF SUB TOPICS
■ Definitions and models
■ The technical environment for e-Commerce
■ Trust and governance: who governs the Internet?
■ Measuring e-Commerce
■ Drivers and barriers for e-Commerce take-up
■ e-Commerce policy
■ New business models?
• Problems of valuing companies
• Defining frameworks and models
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