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Where do we go from here? embedding the rhetoric of the e-economy in the reality of business

Budd, Leslie (2004). Where do we go from here? embedding the rhetoric of the e-economy in the reality of business. In: Budd, Leslie and Harris, L. eds. The e-Economy: rhetoric or reality? Routledge eBusiness. London, UK: Routledge.

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Abstract

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.


Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.

Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

Item Type: Book Chapter
ISBN: 0-415-33954-5, 978-0-415-33954-4
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 1667
Depositing User: Users 12 not found.
Date Deposited: 09 Jun 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/1667
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