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Evaluating e-commerce environments: approaches to cross-disciplinary investigation

Minocha, Shailey; Petre, Marian; Tzanidou, Ekaterini; van Dijk, Geke; Roberts, Dave; Gassman, Nick; Millard, Nicola; Day, Barry and Travis, David (2006). Evaluating e-commerce environments: approaches to cross-disciplinary investigation. In: CHI 06 extended abstracts on Human factors in computing systems - CHI 06 CHI 06, p. 1121.

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In our on-going e-commerce research programme, we are employing techniques from HCI, cognitive psychology, social psychology, and marketing and adapting them to investigate customer behaviour with e-commerce environments. Our aim is to investigate the influencing factors beyond the usability of the website that shape the customer's expectations and subsequent experience with e-commerce. In this paper, we propose an empirically-grounded model of customer's purchase and consumption behaviour (derived as a part of our research) that supports systematic choice of techniques for the customer-centred design and evaluation of e-commerce environments. Our aim is not to provide a handbook of techniques but to share experiences of applying complementary techniques for investigating different facets of customer behaviour with e-commerce. This paper is meant to serve as a resource for researchers and practitioners who are involved in research, design and evaluation of e-commerce environments.

Item Type: Conference Item
Copyright Holders: 2006 ACM
Extra Information: Publisher: ACM; ISBN: 1-59593-298-4
Keywords: e-commerce; User experience; Customer experience; HCI; e-commerce usability; Customer behaviour
Academic Unit/Department: Mathematics, Computing and Technology > Computing & Communications
Mathematics, Computing and Technology
Interdisciplinary Research Centre: Centre for Research in Computing (CRC)
Item ID: 16147
Depositing User: Shailey Minocha
Date Deposited: 05 May 2009 11:21
Last Modified: 15 Jan 2016 11:17
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