Minocha, Shailey; Petre, Marian; Tzanidou, Ekaterini; van Dijk, Geke; Roberts, Dave; Gassman, Nick; Millard, Nicola; Day, Barry and Travis, David
(2006).
| DOI (Digital Object Identifier) Link: | http://dx.doi.org/doi:10.1145/1125451.1125663 |
|---|---|
| Google Scholar: | Look up in Google Scholar |
Abstract
In our on-going e-commerce research programme, we are employing techniques from HCI, cognitive psychology, social psychology, and marketing and adapting them to investigate customer behaviour with e-commerce environments. Our aim is to investigate the influencing factors beyond the usability of the website that shape the customer's expectations and subsequent experience with e-commerce. In this paper, we propose an empirically-grounded model of customer's purchase and consumption behaviour (derived as a part of our research) that supports systematic choice of techniques for the customer-centred design and evaluation of e-commerce environments. Our aim is not to provide a handbook of techniques but to share experiences of applying complementary techniques for investigating different facets of customer behaviour with e-commerce. This paper is meant to serve as a resource for researchers and practitioners who are involved in research, design and evaluation of e-commerce environments.
| Item Type: | Conference Item |
|---|---|
| Copyright Holders: | 2006 ACM |
| Extra Information: | Publisher: ACM; ISBN: 1-59593-298-4 |
| Keywords: | e-commerce; User experience; Customer experience; HCI; e-commerce usability; Customer behaviour |
| Academic Unit/Department: | Mathematics, Computing and Technology > Computing Mathematics, Computing and Technology |
| Interdisciplinary Research Centre: | Centre for Research in Computing (CRC) |
| Item ID: | 16147 |
| Depositing User: | Shailey Minocha |
| Date Deposited: | 05 May 2009 11:21 |
| Last Modified: | 23 Feb 2012 13:36 |
| URI: | http://oro.open.ac.uk/id/eprint/16147 |
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