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A conceptualisation of design context to explain design trade-offs in the automotive industry

Belecheanu, Roxana; Riedel, Johann and Pawar, Kulwant S. (2006). A conceptualisation of design context to explain design trade-offs in the automotive industry. R & D Management, 36(5) pp. 517–529.

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The paper explores decision-making rationale when making trade-offs in design. A case study of a mass-market car manufacturer was conducted using interviews, qualitative questionnaires and observation. It revealed that decision-making practices in trade-off situations depend on the way that decision makers perceive the relative importance of design targets and trade-off criteria. These practices are unformalised and embedded in the larger processes of car development and often contradict the technical guidelines for making trade-offs that exist in the company. The paper presents a conceptual framework to explain the rationale of trade-offs in different design contexts. How to apply this framework to understand design trade-offs is described with an illustration of its use in two real life examples.

Item Type: Journal Article
ISSN: 0033-6807
Keywords: Decision making; Automobile industry and trade; Specifications; Industrial design; Problem solving;
Academic Unit/Department: Knowledge Media Institute
Item ID: 15979
Depositing User: Users 8955 not found.
Date Deposited: 13 May 2009 15:56
Last Modified: 02 Dec 2010 20:27
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