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Marketing strategy in the digital age: exploiting e-commerce in your business

Daniel, Elizabeth; Wilson, Hugh; McDonald, Malcolm and Ward, John (2001). Marketing strategy in the digital age: exploiting e-commerce in your business. Financial Times Management Briefings Series. London, UK: Financial Times Prentice Hall.

URL: http://www.businesstitles.com/cat/marketing/mark47...
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Item Type: Authored Book
ISBN: 0-273-65479-9, 978-0-273-65479-7
Academic Unit/Department: Open University Business School
Item ID: 15963
Depositing User: Users 9047 not found.
Date Deposited: 29 Apr 2009 13:43
Last Modified: 02 Dec 2010 20:27
URI: http://oro.open.ac.uk/id/eprint/15963
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