Daniel, Elizabeth; Wilson, Hugh; McDonald, Malcolm and Ward, John (2001). Marketing strategy in the digital age: exploiting e-commerce in your business. Financial Times Management Briefings Series. London, UK: Financial Times Prentice Hall.
| URL: | http://www.businesstitles.com/cat/marketing/mark47... |
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| Google Scholar: | Look up in Google Scholar |
| Item Type: | Authored Book |
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| ISBN: | 0-273-65479-9, 978-0-273-65479-7 |
| Academic Unit/Department: | Open University Business School |
| Item ID: | 15963 |
| Depositing User: | Users 9047 not found. |
| Date Deposited: | 29 Apr 2009 13:43 |
| Last Modified: | 02 Dec 2010 20:27 |
| URI: | http://oro.open.ac.uk/id/eprint/15963 |
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