Will current financial service providers survive the on-line revolution? A branding perspective

Daniel, Elizabeth and Harris, G (1997). Will current financial service providers survive the on-line revolution? A branding perspective. Journal of Brand Management, 5(3) pp. 203–208.

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Item Type:	Journal Article
Academic Unit/Department:	Open University Business School
Item ID:	15960
Depositing User:	Users 9047 not found.
Date Deposited:	01 May 2009 10:10
Last Modified:	02 Dec 2010 20:27
URI:	http://oro.open.ac.uk/id/eprint/15960

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