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Will current financial service providers survive the on-line revolution? A branding perspective

Daniel, Elizabeth and Harris, G (1997). Will current financial service providers survive the on-line revolution? A branding perspective. Journal of Brand Management, 5(3) pp. 203–208.

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Item Type: Journal Article
Academic Unit/Department: Open University Business School
Item ID: 15960
Depositing User: Users 9047 not found.
Date Deposited: 01 May 2009 10:10
Last Modified: 02 Dec 2010 20:27
URI: http://oro.open.ac.uk/id/eprint/15960
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