Towards a map of marketing information systems: an inductive study

Daniel, Elizabeth; Wilson, Hugh and McDonald, Malcolm (2003). Towards a map of marketing information systems: an inductive study. European Journal of Marketing, 37(5/6), pp. 821–847.

DOI (Digital Object Identifier) Link:	http://dx.doi.org/doi:10.1108/03090560310465161
Google Scholar:	Look up in Google Scholar

Abstract

Describes an inductively derived process map of marketing, which is used as a basis for a map of marketing information systems. Need for a holistic view of information systems in marketing; Approaches to mapping marketing; Trends in information technology which are making dramatic changes to marketing practice.

Item Type:	Journal Article
ISSN:	0309-0566
Academic Unit/Department:	Open University Business School
Item ID:	15948
Depositing User:	Users 9047 not found.
Date Deposited:	29 Apr 2009 10:19
Last Modified:	26 Sep 2012 14:53
URI:	http://oro.open.ac.uk/id/eprint/15948

Actions (login may be required)

	View Item
RDF+XMLBibTeXRDF+N-TriplesJSONDublin CoreAtomOAI-ORE Resource Map (Atom Format)Simple MetadataReferMETSOAI-ORE Resource Map (RDF Format)HTML CitationASCII CitationMultiline CSVRefMan RIS Format (UTF-8)OpenURL ContextObjectEndNoteMODSOpenURL ContextObject in SpanMPEG-21 DIDLEP3 XMLRefMan RIS FormatRDF+N3Eprints Application Profile	Public: Report issue / request change