The Open UniversitySkip to content
 

Personalized salutation, power of sender and response rates to Web-based surveys

Joinson, Adam N. and Reips, Ulf-Dietrich (2007). Personalized salutation, power of sender and response rates to Web-based surveys. Computers in Human Behaviour, 23(3) pp. 1372–1383.

DOI (Digital Object Identifier) Link: http://doi.org/10.1016/j.chb.2004.12.011
Google Scholar: Look up in Google Scholar

Abstract

Three studies were conducted to examine the effect of personalized salutation and sender power on signing up to an online survey panel, and subsequent survey response rates. In the first study, significantly more people joined a panel if addressed by a personalized salutation. In Study 2, this effect was replicated using an invitation to leave a second panel. In the final study, a significant salutation effect was found when power of the sender was high, and not when power of the sender was neutral. It is argued that for this sample, power of audience and participant identifiability linked to create a compliance-based motivation to join and maintain membership of an online panel. Implications for the maintenance of online panels, survey response rates, and the collection of sensitive personal information, are discussed. (c) 2004 Elsevier Ltd. All rights reserved.

Item Type: Journal Article
ISSN: 0747-5632
Academic Unit/Department: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Computing and Communications
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Item ID: 15619
Depositing User: Colin Smith
Date Deposited: 22 Apr 2009 13:56
Last Modified: 04 Oct 2016 10:20
URI: http://oro.open.ac.uk/id/eprint/15619
Share this page:

Altmetrics

Scopus Citations

▼ Automated document suggestions from open access sources

Actions (login may be required)

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340   general-enquiries@open.ac.uk