The Open UniversitySkip to content

Personalized salutation, power of sender and response rates to Web-based surveys

Joinson, Adam N. and Reips, Ulf-Dietrich (2007). Personalized salutation, power of sender and response rates to Web-based surveys. Computers in Human Behaviour, 23(3) pp. 1372–1383.

DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


Three studies were conducted to examine the effect of personalized salutation and sender power on signing up to an online survey panel, and subsequent survey response rates. In the first study, significantly more people joined a panel if addressed by a personalized salutation. In Study 2, this effect was replicated using an invitation to leave a second panel. In the final study, a significant salutation effect was found when power of the sender was high, and not when power of the sender was neutral. It is argued that for this sample, power of audience and participant identifiability linked to create a compliance-based motivation to join and maintain membership of an online panel. Implications for the maintenance of online panels, survey response rates, and the collection of sensitive personal information, are discussed. (c) 2004 Elsevier Ltd. All rights reserved.

Item Type: Journal Article
ISSN: 0747-5632
Academic Unit/Department: Mathematics, Computing and Technology > Computing & Communications
Mathematics, Computing and Technology
Item ID: 15619
Depositing User: Colin Smith
Date Deposited: 22 Apr 2009 13:56
Last Modified: 15 Jan 2016 11:08
Share this page:


Scopus Citations

▼ Automated document suggestions from open access sources

Actions (login may be required)

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340