Consumer innovativeness and cognitive age among 'older' consumers

Szmigin, I. and Carrigan, M. (1999). Consumer innovativeness and cognitive age among 'older' consumers. In: Society for Consumer Psychology Conference (in association with the American Psychological Association), 20-24 August 1999, Boston, MA, USA.

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Item Type:	Conference Item
Academic Unit/Department:	Open University Business School
Item ID:	15214
Depositing User:	Lesley Henderson
Date Deposited:	24 Apr 2009 12:50
Last Modified:	28 Mar 2011 09:33
URI:	http://oro.open.ac.uk/id/eprint/15214

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