Getting to know the cognitively young older consumer

Szmigin, I. and Carrigan, M. (2000). Getting to know the cognitively young older consumer. In: Consumer Research Academy Workshop Series (CRAWS), 12-14 Apr 2000, UMIST, UK.

URL: http://www.mbs.ac.uk/research/customerresearch/abo...

Viewing alternatives

Item Actions

Export

About

Recommendations