New Consumption Communities: Resisting the hegemony of the marketing process

Szmigin, I. and Carrigan, M. (2003). New Consumption Communities: Resisting the hegemony of the marketing process. In: 3rd International Critical Management Studies Conference, 7-9 Jul 2003, Lancaster University, Lancaster, UK.

URL: http://www.mngt.waikato.ac.nz/ejrot/cmsconference/...

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