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The tyranny of choice: revisiting the consumer sovereignty test

Szmigin, Isabelle and Carrigan, Marylyn (2004). The tyranny of choice: revisiting the consumer sovereignty test. In: Academy of World Business, Marketing and Management Development Conference, 13-16 July 2004, Gold Coast International Hotel, Queensland, Australia.

URL: http://www.academyofworldbusiness.com/conference.h...
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Item Type: Conference Item
Academic Unit/Department: Open University Business School
Item ID: 15207
Depositing User: Users 2400 not found.
Date Deposited: 02 Apr 2009 09:14
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15207
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