The tyranny of choice: revisiting the consumer sovereignty test

Szmigin, Isabelle and Carrigan, Marylyn (2004). The tyranny of choice: revisiting the consumer sovereignty test. In: Academy of World Business, Marketing and Management Development Conference, 13-16 Jul 2004, Gold Coast International Hotel, Queensland, Australia.

URL: http://www.academyofworldbusiness.com/conference.h...

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