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Changing perspectives on silver surfers: enabling the older online consumer

Szmigin, I. and Carrigan, M. (2004). Changing perspectives on silver surfers: enabling the older online consumer. In: 4th Customer Research Academy Workshop Series (CRAWS), 31 March - 2 April 2004, UMIST, UK.

URL: http://www.mbs.ac.uk/research/customerresearch/abo...
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Item Type: Conference Item
Academic Unit/Department: Open University Business School
Item ID: 15205
Depositing User: Users 2400 not found.
Date Deposited: 02 Apr 2009 09:22
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15205
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