The Open UniversitySkip to content

Integrating ethical brands into our consumption lives

Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2005). Integrating ethical brands into our consumption lives. In: Critical Issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communications SIG, 11 April 2005, Birmingham Business School, University of Birmingham, UK.

Google Scholar: Look up in Google Scholar
Item Type: Conference or Workshop Item
Academic Unit/School: Faculty of Business and Law (FBL)
Item ID: 15203
Depositing User: Users 2400 not found.
Date Deposited: 02 Apr 2009 09:32
Last Modified: 04 Oct 2016 10:19
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU