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Integrating ethical brands into our consumption lives

Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2005). Integrating ethical brands into our consumption lives. In: Critical Issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communications SIG, 11 April 2005, Birmingham Business School, University of Birmingham, UK.

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Item Type: Conference Item
Academic Unit/Department: Open University Business School
Item ID: 15203
Depositing User: Users 2400 not found.
Date Deposited: 02 Apr 2009 09:32
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15203
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