The Open UniversitySkip to content

Integrating ethical brands into our consumption lives

Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2005). Integrating ethical brands into our consumption lives. In: Critical Issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communications SIG, 11 April 2005, Birmingham Business School, University of Birmingham, UK.

Google Scholar: Look up in Google Scholar
Item Type: Conference Item
Academic Unit/Department: Open University Business School
Item ID: 15203
Depositing User: Users 2400 not found.
Date Deposited: 02 Apr 2009 09:32
Last Modified: 28 Mar 2011 09:33
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340