Building a political brand: ideology or voter driven strategy

Reeves, P.; de Chernatony, L. and Carrigan, M. (2005). Building a political brand: ideology or voter driven strategy. In: Critical Issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communications SIG, 11 Apr 2005, Birmingham Business School, University of Birmingham, UK.

URL: http://www.eiasm.org/associations/emac/newspage.as...

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