Flexible ethics and the'conscious' consumer: trading-off consumption, choice and conscience

McEachern, M. G.; Carrigan, M. and Szmigin, I. (2007). Flexible ethics and the'conscious' consumer: trading-off consumption, choice and conscience. In: 36th European Marketing Academy Conference (EMAC), 22-25 May 2007, Reykjavik, Iceland.

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  • Item ORO ID
  • 15194
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  • Conference or Workshop Item
  • Academic Unit or School
  • Faculty of Business and Law (FBL)
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  • © 2007 The Authors
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