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Ageism in advertising - a new age for old age?

Carrigan, Marylyn and Szmigin, I (1998). Ageism in advertising - a new age for old age? In: Lavery, Kevin ed. The Definitive Guide to Grey Marketing. Bradford, UK: Millenium Direct, pp. 45–56.

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Item Type: Book Chapter
Academic Unit/Department: Open University Business School
Item ID: 15189
Depositing User: Users 2400 not found.
Date Deposited: 14 May 2009 10:58
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15189
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