Ageism in advertising - a new age for old age?

Carrigan, Marylyn and Szmigin, I (1998). Ageism in advertising - a new age for old age? In: Lavery, Kevin ed. The Definitive Guide to Grey Marketing. Bradford, UK: Millenium Direct, pp. 45–56.

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Item Type:	Book Chapter
Academic Unit/Department:	Open University Business School
Item ID:	15189
Depositing User:	Lesley Henderson
Date Deposited:	14 May 2009 10:58
Last Modified:	28 Mar 2011 09:33
URI:	http://oro.open.ac.uk/id/eprint/15189

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