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The great corporate giveaway - can marketing do good for the do-gooders?

Carrigan, Marylyn (1997). The great corporate giveaway - can marketing do good for the do-gooders? European Business Journal, 9(4) pp. 40–46.

URL: http://www.european-business-journal.com/
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Abstract

Abstract not available.

Item Type: Journal Article
ISSN: 0955-808X
Academic Unit/Department: Open University Business School
Item ID: 15186
Depositing User: Users 2400 not found.
Date Deposited: 24 Mar 2009 10:22
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15186
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