The great corporate giveaway - can marketing do good for the do-gooders?

Carrigan, Marylyn (1997). The great corporate giveaway - can marketing do good for the do-gooders? European Business Journal, 9(4), pp. 40–46.

URL:	http://www.european-business-journal.com/
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Abstract

Abstract not available.

Item Type:	Journal Article
ISSN:	0955-808X
Academic Unit/Department:	Open University Business School
Item ID:	15186
Depositing User:	Lesley Henderson
Date Deposited:	24 Mar 2009 10:22
Last Modified:	28 Mar 2011 09:33
URI:	http://oro.open.ac.uk/id/eprint/15186

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