The Open UniversitySkip to content

UK sports sponsorship: Fair play or foul?

Carrigan, Marylyn and Carrigan, John (1997). UK sports sponsorship: Fair play or foul? Business Ethics: A European Review, 6(2) pp. 59–64.

DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


Sport sponsorship is a growth area which is under-researched yet which displays opportunities and threats for both sponsor and sport, as well as having important ethical implications. If sponsorship funding is to be attracted, sports need to supply evidence of the opportunities for sponsors; yet “sport also needs to ensure that the negative aspects of sponsorship are reduced and the positive encouraged.” Marylyn Carrigan has a background in banking and export marketing and is currently Lecturer in Marketing and International Marketing at the Business School, The University of Birmingham, Edgbaston, Birmingham B15 2TT, England, where she also researches the areas of Corporate Philanthropy and Sport and Leisure Marketing. Her husband worked in industry before graduating in Sports Studies and Business, and currently works as a Youth Worker for the City of Birmingham Department of Leisure and Community Services with research interests in Sport and the 50+ leisure market.

Item Type: Journal Item
ISSN: 0962-8770
Academic Unit/School: Faculty of Business and Law (FBL)
Item ID: 15185
Depositing User: Users 2400 not found.
Date Deposited: 23 Mar 2009 13:56
Last Modified: 02 May 2018 12:58
Share this page:


Altmetrics from Altmetric

Citations from Dimensions

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU