Model-audience relevance in contemporary advertising: targeting the cognitively young

Carrigan, M. and Szmigin, I. (2000). Model-audience relevance in contemporary advertising: targeting the cognitively young. Marketing and Research Today, 28(1), pp. 1–9.

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Abstract

Abstract not available.

Item Type:	Journal Article
ISSN:	0923-5957
Academic Unit/Department:	Open University Business School
Item ID:	15174
Depositing User:	Lesley Henderson
Date Deposited:	02 Mar 2009 16:14
Last Modified:	28 Mar 2011 09:33
URI:	http://oro.open.ac.uk/id/eprint/15174

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