Model-audience relevance in contemporary advertising: targeting the cognitively young

Carrigan, M. and Szmigin, I. (2000). Model-audience relevance in contemporary advertising: targeting the cognitively young. Marketing and Research Today, 28(1) pp. 1–9.

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• Item ORO ID
• 15174
• Item Type
• Journal Item
• ISSN
• 0923-5957
• Academic Unit or School
• Faculty of Business and Law (FBL)
• Depositing User
• ORO Import