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Model-audience relevance in contemporary advertising: targeting the cognitively young

Carrigan, M. and Szmigin, I. (2000). Model-audience relevance in contemporary advertising: targeting the cognitively young. Marketing and Research Today, 28(1) pp. 1–9.

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Abstract

Abstract not available.

Item Type: Journal Article
ISSN: 0923-5957
Academic Unit/Department: Open University Business School
Item ID: 15174
Depositing User: Users 2400 not found.
Date Deposited: 02 Mar 2009 16:14
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15174
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