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Advertising in an ageing society

Carrigan, Marylyn and Szmigin, Isabelle (2000). Advertising in an ageing society. Ageing and Society, 20(1) pp. 217–233.

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DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1017/S0144686X99007709
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Abstract

Age discrimination is one of the last forms of discrimination yet to be tackled by legislation. Despite the call of the United Nations for older people to be treated fairly, regardless of age, many industries still overtly discriminate against them. The advertising industry is a particular offender, either ignoring older people altogether or presenting them in caricatures or negative stereotypes. The authors suggest that regulation or legislation may be required, to raise awareness of the issues surrounding age discrimination and to persuade advertisers to present images of older people which are more relevant and acceptable in today's society.

Item Type: Journal Article
Copyright Holders: 2000 Cambridge University Press
ISSN: 1469-1779
Academic Unit/Department: Open University Business School
Item ID: 15173
Depositing User: Users 2400 not found.
Date Deposited: 10 Mar 2009 10:35
Last Modified: 26 Sep 2012 02:27
URI: http://oro.open.ac.uk/id/eprint/15173
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