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Time, consumption, and the older consumer: An interpretive study of the cognitively young

Szmigin, Isabelle and Carrigan, Marylyn (2001). Time, consumption, and the older consumer: An interpretive study of the cognitively young. Psychology and Marketing, 18(10) pp. 1091–1116.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1002/mar.1045
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Abstract

This interpretive study of eight cognitively young older consumers explores how they perceive time, how they use their time, and how this affects their consumption activities. The authors review how time has been examined in consumer research and apply their findings to previous approaches to understanding time consumption. These cognitively young older consumers were found to be actively involved in the world, having a number of demands and obligations. They were still very much part of today's material world and had a strong future orientation.

Item Type: Journal Article
ISSN: 0742-6046
Academic Unit/Department: Open University Business School
Item ID: 15169
Depositing User: Users 2400 not found.
Date Deposited: 02 Mar 2009 16:35
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15169
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