The Open UniversitySkip to content
 

Leisure and tourism services and the older innovator

Szmigin, I. and Carrigan, M. (2001). Leisure and tourism services and the older innovator. Service Industries Journal, 21(3) pp. 113–129.

URL: http://www.ingentaconnect.com/content/routledg/sij...
Google Scholar: Look up in Google Scholar

Abstract

In the light of changing demographics this article seeks to identify whether 'older' consumers are innovative in their consumption behaviour. A domain specific scale is used among up-market consumers for leisure and tourism services. This scale has been extensively applied to consumers to identify predisposition towards innovative behaviour for specific products and services. A postal survey identified 'older' consumers as having a relatively high level of domain specific innovativeness. The authors suggest that as people age they do not necessarily become less interested in consumption and it is a mistake to ignore or alienate such a potentially lucrative market.

Item Type: Journal Article
ISSN: 1743-9507
Academic Unit/Department: Open University Business School
Item ID: 15168
Depositing User: Users 2400 not found.
Date Deposited: 02 Mar 2009 16:40
Last Modified: 28 Mar 2011 09:33
URI: http://oro.open.ac.uk/id/eprint/15168
Share this page:

Actions (login may be required)

View Item
Report issue / request change

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340   general-enquiries@open.ac.uk