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Leisure and tourism services and the older innovator

Szmigin, I. and Carrigan, M. (2001). Leisure and tourism services and the older innovator. Service Industries Journal, 21(3) pp. 113–129.

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In the light of changing demographics this article seeks to identify whether 'older' consumers are innovative in their consumption behaviour. A domain specific scale is used among up-market consumers for leisure and tourism services. This scale has been extensively applied to consumers to identify predisposition towards innovative behaviour for specific products and services. A postal survey identified 'older' consumers as having a relatively high level of domain specific innovativeness. The authors suggest that as people age they do not necessarily become less interested in consumption and it is a mistake to ignore or alienate such a potentially lucrative market.

Item Type: Journal Item
ISSN: 1743-9507
Academic Unit/School: Faculty of Business and Law (FBL)
Item ID: 15168
Depositing User: Users 2400 not found.
Date Deposited: 02 Mar 2009 16:40
Last Modified: 02 May 2018 12:58
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