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Conceptualising community consumption: Farmers’ markets and the older consumer

Szmigin, Isabelle; Maddock, Sarah and Carrigan, Marylyn (2003). Conceptualising community consumption: Farmers’ markets and the older consumer. British Food Journal, 105(8) pp. 542–550.

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Since the late 1990s farmers’ markets have been growing in popularity as an alternative outlet for: healthy, local, organic and non-organic, produce consistent with the values of green and ethical consumers, local and small producers to sell their goods and a venue where direct contact with the producers is possible and information about the goods may be sought. This paper seeks to explore further the concept of community as a key attribute of such markets. The paper argues that farmers’ markets can provide many of the exchanges consistent with the concept of community and that these are of significant importance to many shoppers but are particularly valued by older consumers.

Item Type: Journal Article
ISSN: 0007-070X
Academic Unit/Department: Open University Business School
Item ID: 15163
Depositing User: Users 2400 not found.
Date Deposited: 10 Mar 2009 10:18
Last Modified: 28 Mar 2011 09:33
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