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Szmigin, Isabelle; Maddock, Sarah and Carrigan, Marylyn
(2003).
DOI: https://doi.org/10.1108/00070700310497291
Abstract
Since the late 1990s farmers’ markets have been growing in popularity as an alternative outlet for: healthy, local, organic and non-organic, produce consistent with the values of green and ethical consumers, local and small producers to sell their goods and a venue where direct contact with the producers is possible and information about the goods may be sought. This paper seeks to explore further the concept of community as a key attribute of such markets. The paper argues that farmers’ markets can provide many of the exchanges consistent with the concept of community and that these are of significant importance to many shoppers but are particularly valued by older consumers.
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- Item ORO ID
- 15163
- Item Type
- Journal Item
- ISSN
- 0007-070X
- Academic Unit or School
- Faculty of Business and Law (FBL)
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- Users 2400 not found.