Szmigin, Isabelle and Carrigan, Marylyn
Exploring the dimensions of ethical consumption.
Advances in Consumer Research, 7
Ethical consumption is part of a broader consumption picture. This paper conceptualizes ethical consumption by theoretically positioning it within Holt’s typology of consumption practices (1995). In particular it focuses upon ethical consumption as an integration process, identifying four possible dimensions of ethical consumption as, a distinction process, as hedonistic pleasure, as a sign of love and as engaging an aesthetic response. The theoretical underpinnings for these dimensions are considered and some recent communications from fairly traded producers are examined to see how they correspond with the dimensions suggested.
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