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Business research methods: A practical approach

Cameron, Sheila and Price, Deborah (2009). Business research methods: A practical approach. UK: CIPD.

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Business Research Methods demystifies the research process and shows students how to make their research meaningful, effective and relevant to the business world.

- Places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations.

-Breaks down the research process, covering the stages from exploring the literature to crafting a research proposal.

- Covers practical research management, addressing the transferrable skills of project management and communication.

- Provides real-world examples and case studies (including examples of other students¿ projects) to give students with little or no work experience a meaningful context in which to relate their own projects.

Item Type: Book
Copyright Holders: 2009 CIPD Enterprises Limited
ISBN: 1-84398-228-5, 978-1-84398-228-9
Academic Unit/School: Faculty of Business and Law (FBL)
Item ID: 15107
Depositing User: Users 2400 not found.
Date Deposited: 10 Aug 2009 12:49
Last Modified: 02 May 2018 12:57
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