Cameron, Sheila and Price, Deborah
Business research methods: A practical approach.
Business Research Methods demystifies the research process and shows students how to make their research meaningful, effective and relevant to the business world.
- Places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations.
-Breaks down the research process, covering the stages from exploring the literature to crafting a research proposal.
- Covers practical research management, addressing the transferrable skills of project management and communication.
- Provides real-world examples and case studies (including examples of other students¿ projects) to give students with little or no work experience a meaningful context in which to relate their own projects.
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