Business research methods: A practical approach

Cameron, Sheila and Price, Deborah (2009). Business research methods: A practical approach. UK: CIPD.

URL: http://www.cipd.co.uk/Bookstore/_catalogue/General...

Abstract

Business Research Methods demystifies the research process and shows students how to make their research meaningful, effective and relevant to the business world.

- Places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations.

-Breaks down the research process, covering the stages from exploring the literature to crafting a research proposal.

- Covers practical research management, addressing the transferrable skills of project management and communication.

- Provides real-world examples and case studies (including examples of other students¿ projects) to give students with little or no work experience a meaningful context in which to relate their own projects.

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About

  • Item ORO ID
  • 15107
  • Item Type
  • Book
  • ISBN
  • 1-84398-228-5, 978-1-84398-228-9
  • Academic Unit or School
  • Faculty of Business and Law (FBL)
  • Copyright Holders
  • © 2009 CIPD Enterprises Limited
  • Depositing User
  • Users 2400 not found.
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