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Cameron, Sheila and Price, Deborah (2009). Business research methods: A practical approach. UK: CIPD.
URL: http://www.cipd.co.uk/Bookstore/_catalogue/General...
Abstract
Business Research Methods demystifies the research process and shows students how to make their research meaningful, effective and relevant to the business world.
- Places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations.
-Breaks down the research process, covering the stages from exploring the literature to crafting a research proposal.
- Covers practical research management, addressing the transferrable skills of project management and communication.
- Provides real-world examples and case studies (including examples of other students¿ projects) to give students with little or no work experience a meaningful context in which to relate their own projects.
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- Item ORO ID
- 15107
- Item Type
- Book
- ISBN
- 1-84398-228-5, 978-1-84398-228-9
- Academic Unit or School
- Faculty of Business and Law (FBL)
- Copyright Holders
- © 2009 CIPD Enterprises Limited
- Depositing User
- Users 2400 not found.