Boojihawon, D. K.
(2001). Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector.
In: McDonald, Frank and Tüselmann, Heinz-Josef eds.
International business in the 21st century: change and continuity - strategies, institutions, regulations and operations.
Manchester: Manchester Metropolitan University Business School.
| Item Type: |
Book Chapter
|
| ISBN: |
0-905304-35-7, 978-0-905304-35-9 |
| Extra Information: |
Conference proceedings. 28th Annual Conference, UK Chapter, Academy of International Business, 6-7 April 2001. |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
14996 |
| Depositing User: |
Lesley Henderson
|
| Date Deposited: |
12 Mar 2009 15:54 |
| Last Modified: |
23 Oct 2012 13:31 |
| URI: |
http://oro.open.ac.uk/id/eprint/14996 |
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