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Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector

Boojihawon, D. K. (2001). Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector. In: McDonald, Frank and Tüselmann, Heinz-Josef eds. International business in the 21st century: change and continuity - strategies, institutions, regulations and operations. Manchester: Manchester Metropolitan University Business School.

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Item Type: Book Chapter
ISBN: 0-905304-35-7, 978-0-905304-35-9
Extra Information: Conference proceedings. 28th Annual Conference, UK Chapter, Academy of International Business, 6-7 April 2001.
Academic Unit/Department: Open University Business School
Item ID: 14996
Depositing User: Users 2400 not found.
Date Deposited: 12 Mar 2009 15:54
Last Modified: 23 Oct 2012 13:31
URI: http://oro.open.ac.uk/id/eprint/14996
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