International strategy

Mallory, Geoff (2003). International strategy. In: Tayeb, Monir ed. International management: theories and practices. London, UK: FT Prentice Hall.

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Abstract

About the book: This book provides a thorough introduction to the complexities of international management from a cultural perspective. It examines the influence of culture at all levels of an organisation, from strategic planning and managing expatriate employees, to negotiating with people from different countries and international business ethics. The book also discusses the significant role of the major non-cultural factors that managers of international and global companies have to consider in all their strategic and operative decisions and activities. It has a truly global outlook reflected in the varied national and cultural origins of the contributors as well as the topics and practical examples covered.

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