Process simulation to make personalisation economically viable

Eckert, Claudia M.; Wynn, David C.; Clarkson, P. John and Black, Sandy (2008). Process simulation to make personalisation economically viable. In: 8th International Symposium on Tools and Methods of Competitive Engineering (TMCE 2008), 21-25 Apr 2008, Izmir, Turkey.

URL: http://www-edc.eng.cam.ac.uk/p3/08-TMCE08-eckert-m...

Abstract

The design of fashion products can be customised to better meet the needs and preferences of individual consumers. Although the technology to achieve this is becoming available, it is still unclear whether mass customisation of fashion products will be economically viable. This paper explores how the economics of different customisation approaches in the textile industry can be assessed by simulation of the design customisation process. These processes aremodelled using the Applied SignpostingModel. By simulating with different task durations and under different iteration scenarios we show how it is possible to assess the cost of alternative customisation options. This approach to exploring the relationship between product customisation decisions and the performance of the redesign process has potential to support similar decisions in engineering domains.

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