Bátiz-Lazo, Bernardo
(2002). GSK- a merger of equals?
In: Johnson, Gerry and Scholes, Kevin eds.
Exploring corporate strategy: text and cases, 6th edition (includes teaching note).
FT Prentice Hall, pp. 956–967.
Abstract
About the Book: This book is Europe's leading strategy textbook with sales of over 500,000 copies world-wide. This new edition builds on the established strengths of previous editions, while substantially updating and re-orientating material to meet the needs of contemporary students & lecturers.
Major topics include: introducing strategy, strategy as design, experience, ideas, planning, leadership, drift, macro-environment, industries & sectors, markets, strategic capability, resources, performance, cost efficiency, robustness, corporate governance, ethics, cultural context, corporate portfolio, corporate diversity, forces influencing strategy, competitive advantage, game theory, development, processes, managing people, information, finance, technology, & resources, strategic change, and case studies.
| Item Type: |
Book Chapter
|
| ISBN: |
0-273-65112-9, 978-0-273-65112-3 |
| Extra Information: |
http://wps.prenhall.com/ema_uk_he_johnson_excorpstrat_6/ |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
1239 |
| Depositing User: |
Users 12 not found. |
| Date Deposited: |
18 Jul 2006 |
| Last Modified: |
02 Dec 2010 19:45 |
| URI: |
http://oro.open.ac.uk/id/eprint/1239 |
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