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About the Book: This book is Europe's leading strategy textbook with sales of over 500,000 copies world-wide. This new edition builds on the established strengths of previous editions, while substantially updating and re-orientating material to meet the needs of contemporary students & lecturers.
Major topics include: introducing strategy, strategy as design, experience, ideas, planning, leadership, drift, macro-environment, industries & sectors, markets, strategic capability, resources, performance, cost efficiency, robustness, corporate governance, ethics, cultural context, corporate portfolio, corporate diversity, forces influencing strategy, competitive advantage, game theory, development, processes, managing people, information, finance, technology, & resources, strategic change, and case studies.
|Item Type:||Book Chapter|
|Academic Unit/Department:||Open University Business School|
|Depositing User:||Users 12 not found.|
|Date Deposited:||18 Jul 2006|
|Last Modified:||02 Dec 2010 19:45|
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