(2002). GSK- a merger of equals?
In: Johnson, Gerry and Scholes, Kevin eds.
Exploring corporate strategy: text and cases, 6th edition (includes teaching note).
FT Prentice Hall, pp. 956–967.
About the Book: This book is Europe's leading strategy textbook with sales of over 500,000 copies world-wide. This new edition builds on the established strengths of previous editions, while substantially updating and re-orientating material to meet the needs of contemporary students & lecturers.
Major topics include: introducing strategy, strategy as design, experience, ideas, planning, leadership, drift, macro-environment, industries & sectors, markets, strategic capability, resources, performance, cost efficiency, robustness, corporate governance, ethics, cultural context, corporate portfolio, corporate diversity, forces influencing strategy, competitive advantage, game theory, development, processes, managing people, information, finance, technology, & resources, strategic change, and case studies.
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