The Open UniversitySkip to content

Barclaycard: still the king of plastic

Bátiz-Lazo, Bernardo (2004). Barclaycard: still the king of plastic. In: Johnson, Gerry; Scholes, K. and Whittington, R. eds. Exploring corporate strategy: text and cases, 7th edition. London, UK: Prentice Hall/Financial Times, pp. 886–900.

Google Scholar: Look up in Google Scholar


Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide.

Item Type: Book Chapter
ISBN: 0-273-68734-4, 978-0-273-68734-4
Academic Unit/Department: Open University Business School
Item ID: 1225
Depositing User: Users 12 not found.
Date Deposited: 18 Jul 2006
Last Modified: 02 Dec 2010 19:45
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340