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The value of trust in service sector marketing

Ali, Haider (1994). The value of trust in service sector marketing. In: Armistead, Colin ed. The Future of Services Management. London, UK: Kogan Page.

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Abstract not available.

Item Type: Book Chapter
ISBN: 0-7494-1064-7, 978-0-7494-1064-3
Academic Unit/Department: Open University Business School
Item ID: 12232
Depositing User: Ann Cardy
Date Deposited: 14 Nov 2008 11:51
Last Modified: 02 Dec 2010 20:14
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