Michaelidou, Nina; Dibb, Sally and Ali, Haider
(2008).
The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking.
International Journal of Advertising, 27(2),
pp. 235–250.
Abstract
The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information. The implications for the design of antismoking campaigns are explored.
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