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The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking

Michaelidou, Nina; Dibb, Sally and Ali, Haider (2008). The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking. International Journal of Advertising, 27(2) pp. 235–250.

URL: http://www.internationaljournalofadvertising.com/P...
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Abstract

The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information. The implications for the design of antismoking campaigns are explored.

Item Type: Journal Article
ISSN: 0265-0487
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 12220
Depositing User: Jackie Fry
Date Deposited: 06 Nov 2008 21:02
Last Modified: 02 Dec 2010 20:14
URI: http://oro.open.ac.uk/id/eprint/12220
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