Barnes, David; Hinton, Matthew and Mieczkowska, Suzanne
The strategic management of operations in e-business.
Production Planning and Control, 15(5)
New ways of managing operations are emerging as businesses embrace the internet-based ICTs of e-commerce within their business processes. Yet progress in many e-businesses is hampered because of an apparent mismatch between their business and operations strategies. This paper examines the strategic management of operations in e-businesses using the well-known Hayes and Wheelwright four-stage model of the strategic role and contribution of the operations function. The research uses a case study methodology based on interviews with senior managers in twelve e-businesses in the UK, which encompass organizations of differing size, using different e-commerce models, operating in a variety of industries. The paper closes by discussing the generalizability of the findings and recommends what future work might be conducted to advance understanding of what is an under-researched aspect of e-business.
||Operations Strategy; Hayes And Wheelwright Four-stage Model; e-business; Internet
||Open University Business School
||Users 12 not found.
||08 Jun 2006
||02 Dec 2010 19:45
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