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Trust in the digital world - the return of the kings of old

Collins, Richard (2008). Trust in the digital world - the return of the kings of old. Communications & Strategies(71) pp. 57–78.

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Abstract

Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of self-regulatory codes in order to enhance the trustworthiness of the media.

Item Type: Journal Article
ISSN: 1157-8637
Keywords: trust; mass media; Web 2.0; self-regulation; trustworthiness
Academic Unit/Department: Social Sciences > Sociology
Interdisciplinary Research Centre: Centre for Citizenship, Identities and Governance (CCIG)
Item ID: 11938
Depositing User: Richard Collins
Date Deposited: 26 Jan 2009 08:56
Last Modified: 24 Oct 2012 02:43
URI: http://oro.open.ac.uk/id/eprint/11938
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