White, Andrew; Daniel, Elizabeth; Ward, John and Wilson, Hugh
The adoption of consortium B2B e-marketplaces: An exploratory study.
The Journal of Strategic Information Systems, 16(1) pp. 71–103.
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Despite the considerable number of electronic B2B marketplaces formed and the benefits cited as arising from their use, many have gone out of business. This exploratory study seeks to provide a qualitative exposition of the specific factors influencing the adoption of consortium-owned B2B e-marketplaces. The study is based upon case studies of twelve companies trading through three different consortium B2B e-marketplaces. Twenty-six specific factors are identified and their impact on adoption is discussed. The identification of a significant number of factors specific to this domain provides real meaning and depth to those interested in the future of e-marketplaces. In particular, the factors identified provide those that operate such e-marketplaces with a detailed and actionable understanding of the issues they should address in order to survive, and provide users or potential users of consortium marketplaces with a practical framework with which to assess individual marketplaces. The factors can also form the basis of future studies of other types of marketplaces and of quantitative studies of adoption.
||2007 Elsevier B.V.
||electronic marketplaces; B2B e-commerce; adoption; diffusion of innovation; case studies
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