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The adoption of consortium B2B e-marketplaces: An exploratory study

White, Andrew; Daniel, Elizabeth; Ward, John and Wilson, Hugh (2007). The adoption of consortium B2B e-marketplaces: An exploratory study. The Journal of Strategic Information Systems, 16(1) pp. 71–103.

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DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1016/j.jsis.2007.01.004
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Abstract

Despite the considerable number of electronic B2B marketplaces formed and the benefits cited as arising from their use, many have gone out of business. This exploratory study seeks to provide a qualitative exposition of the specific factors influencing the adoption of consortium-owned B2B e-marketplaces. The study is based upon case studies of twelve companies trading through three different consortium B2B e-marketplaces. Twenty-six specific factors are identified and their impact on adoption is discussed. The identification of a significant number of factors specific to this domain provides real meaning and depth to those interested in the future of e-marketplaces. In particular, the factors identified provide those that operate such e-marketplaces with a detailed and actionable understanding of the issues they should address in order to survive, and provide users or potential users of consortium marketplaces with a practical framework with which to assess individual marketplaces. The factors can also form the basis of future studies of other types of marketplaces and of quantitative studies of adoption.

Item Type: Journal Article
Copyright Holders: 2007 Elsevier B.V.
ISSN: 0963-8687
Keywords: electronic marketplaces; B2B e-commerce; adoption; diffusion of innovation; case studies
Academic Unit/Department: Open University Business School
Item ID: 11321
Depositing User: Jackie Fry
Date Deposited: 06 Aug 2008 11:00
Last Modified: 07 Dec 2010 05:24
URI: http://oro.open.ac.uk/id/eprint/11321
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