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Kaplinsky, Raphael
(1979).
URL: http://www.roape.org/cgi-bin/roape/show/1408.html
Abstract
Traditional Kenyan diet is maize flour eaten in porridge form (uji). Covers breakfast cereals from MNC subsidiaries General Foods (US) and Weetabix England licensed to be made locally (Weetabix, Weetaflakes, Post Toasties, Alpen) or imported (Special K, All Bran, Puffed Wheat, Shredded Wheat, Rice Krispies). Also covers Uji Plus from East African Industries (Kenya). Compares vitamin and calorie content compared with traditional foodstuffs, and discusses the license terms which demand large portions of income be used for advertising. This advertising is directed towards urban, often expatriate, elites.
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- Item ORO ID
- 11059
- Item Type
- Journal Item
- ISSN
- 0305-6244
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Faculty of Arts and Social Sciences (FASS) > Social Sciences and Global Studies > Development
Faculty of Arts and Social Sciences (FASS) > Social Sciences and Global Studies
Faculty of Arts and Social Sciences (FASS) - Research Group
- Innovation, Knowledge & Development research centre (IKD)
- Related URLs
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- http://dpp.open.ac.uk/(Research Group)
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