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Inappropriate Products and Techniques in UDCs: The Case of Breakfast Foods in Kenya

Kaplinsky, Raphael (1979). Inappropriate Products and Techniques in UDCs: The Case of Breakfast Foods in Kenya. Review of African Political Economy, 6(14) pp. 90–96.

URL: http://www.roape.org/cgi-bin/roape/show/1408.html
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Abstract

Traditional Kenyan diet is maize flour eaten in porridge form (uji). Covers breakfast cereals from MNC subsidiaries General Foods (US) and Weetabix England licensed to be made locally (Weetabix, Weetaflakes, Post Toasties, Alpen) or imported (Special K, All Bran, Puffed Wheat, Shredded Wheat, Rice Krispies). Also covers Uji Plus from East African Industries (Kenya). Compares vitamin and calorie content compared with traditional foodstuffs, and discusses the license terms which demand large portions of income be used for advertising. This advertising is directed towards urban, often expatriate, elites.

Item Type: Journal Article
ISSN: 0305-6244
Academic Unit/Department: Mathematics, Computing and Technology > Engineering & Innovation
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
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Item ID: 11059
Depositing User: Users 4181 not found.
Date Deposited: 15 Jul 2008 20:58
Last Modified: 02 Dec 2010 20:09
URI: http://oro.open.ac.uk/id/eprint/11059
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