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Mackay, Hugh
(2005).
URL: http://www.bergpublishers.com/?tabid=1094
Abstract
This chapter develops a rationale for researching the context of new media use and for examining the connections between online and offline interaction and activity. It then introduces the author’s ethnographic project on the domestic consumption of mass media, to give a flavour of a research approach that seems useful for understanding uses of the Internet.
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- Item ORO ID
- 10449
- Item Type
- Book Section
- ISBN
- 1-84520-085-3, 978-1-84520-085-5
- Academic Unit or School
-
Faculty of Arts and Social Sciences (FASS) > Social Sciences and Global Studies
Faculty of Arts and Social Sciences (FASS) - Depositing User
- Hugh Mackay